Why Most Home Service Businesses Don't Get Enough Reviews

You do great work. Customers are happy. But your Google profile has 12 reviews while competitors have 200. Here's why.

January 19, 20267 min read

Why Most Home Service Businesses Don't Get Enough Reviews

You fixed the problem. Customer was thrilled. Said "I'll definitely leave you a review."

They never did.

The Review Gap

There's a contractor in your town with 247 reviews. You have 23.

You're probably just as good. Maybe better. But when someone searches "plumber near me," who do they call?

Why Happy Customers Don't Leave Reviews

Life gets in the way: They intended to. Then dinner, homework, bed. Tomorrow they've forgotten.

It's not easy: Finding your business, clicking buttons, signing in—each step loses people.

They don't know it matters: Most customers don't realize reviews determine your survival.

The Numbers

  • Without any system: 1-2% leave reviews

  • With verbal ask: 5-10%

  • With follow-up text: 15-25%

  • With automated, timed follow-up: 25-40%


Same customers. Different systems.

What Top-Reviewed Businesses Do

  • Ask every time — No exceptions

  • Make it easy — One tap to review form

  • Time it right — 2-4 hours after the job

  • Automate it — Never forget
  • Fixly sends automated review requests after jobs for $1 each. 30% response rate = 30 reviews per 100 jobs.

    Reviews compound. Start now.

    Frequently Asked Questions

    How many reviews do I need?

    More than your local competitors. 50-100 reviews with 4.5+ stars is solid for most markets.

    What if I get a bad review?

    Respond professionally. One bad review among many good ones won't hurt. No reviews hurts more.

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