The Hidden Cost of Delayed Estimates

Every day you delay an estimate, your close rate drops. Here's the math on what slow quoting costs.

January 19, 20265 min read

The Hidden Cost of Delayed Estimates

You sent 20 quotes last month. Closed 4.

With faster quotes, you'd have closed 8.

Same leads. Half the revenue because of timing.

The Decay Curve

Time to QuoteClose Rate
Same hour45%
Same day35%
Next day25%
2-3 days15%
4+ days8%

Every day of delay costs 10-15% close rate.

The Monthly Math

20 quotes at slow pace (25% close): 5 jobs
20 quotes at fast pace (40% close): 8 jobs

3 extra jobs × $500 = $1,500/month lost to slow quoting

That's $18,000/year.

Why Quotes Get Delayed

  • "I'll do it when I get home" (forget)

  • Waiting for "perfect" quote (unnecessary)

  • Too busy on jobs (no system)


The Fix

  • Templates — Fill in specifics, don't start from scratch

  • Text immediately — Send basics now, details later

  • Set reminders — If you can't quote now, set a 2-hour reminder

  • Automate — Use tools that quote standard jobs automatically
  • Speed is money. Every hour counts.

    Frequently Asked Questions

    How much does each day of delay cost?

    Roughly 10-15% drop in close rate per day of delay.

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