How Texted Quotes Increase Close Rates

Email quotes sit unread. Text quotes get seen. Here's why texting beats every other delivery method.

January 19, 20265 min read

How Texted Quotes Increase Close Rates

You sent the email quote. It's between a newsletter and work email.

Meanwhile, your competitor texted: "$450 for the faucet install. When works for you?"

They booked.

The Open Rate Gap

Email: 20-30% open rate
Text: 98% open rate

Your email might never be read. Your text will be seen in 3 minutes.

Why Text Wins

  • Immediacy — Texts get read instantly

  • Low friction — Reply with "yes" vs compose email

  • Personal feel — Conversation vs business communication

  • Mobile-first — Where customers already are
  • Close Rate Data

    Email quotes: ~2% close without follow-up
    Text quotes: ~22% close without follow-up

    10x difference.

    What a Text Quote Looks Like

    "Hey Sarah! Quote for bathroom faucet: $450 includes parts and labor. Thursday 2pm or Friday 9am work?"

    Short. Clear. Call to action.

    The Conversation Flow

    You: $1,850 for water heater. Friday 9am work?
    Customer: That works
    You: Great, see you then 👍

    Closed in 10 minutes. Try that with email.

    Frequently Asked Questions

    Won't texting seem unprofessional?

    Customers expect and prefer texting. A clear text quote is perfectly professional.

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