Why Speed Matters More Than Price for Quotes

You lost the job to someone who charged more. How? They sent the quote faster.

January 19, 20266 min read

Why Speed Matters More Than Price for Quotes

You gave a competitive price. They went with someone $200 more expensive.

What happened? That contractor sent the quote 3 hours earlier.

The Speed-to-Quote Reality

Day 1: Contractor A responds same day. B promises "tomorrow." C, D, E haven't responded.

Day 2: Customer reviews A's quote. A follows up. Customer books A.

Day 3: B, C, D finally send quotes. "Oh, we already went with someone."

Why Speed Wins

  • First in, first considered — First quote becomes the baseline

  • Speed signals professionalism — Fast response = organized, reliable

  • Urgency fades — 24 hours later, energy drops

  • Decisions are exhausting — First reasonable option often wins
  • The Data

    • First responder wins 35-50% of the time

    • Quotes within 2 hours close at 45%

    • Quotes after 24 hours close at 12%


    What Fast Looks Like

    Ideal: Within 2-4 hours
    Acceptable: Within 24 hours
    Losing: 2-3 days

    Text the basics immediately. Formal quote can follow.

    Be first.

    Frequently Asked Questions

    How fast should I send quotes?

    Same day, ideally within 2-4 hours.

    What if I need time to calculate?

    Send a preliminary range immediately, exact numbers later.

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