Seasonal Marketing for Home Service Businesses

AC techs are slammed in July. Plumbers are buried in January.

Smart contractors market BEFORE the rush.

The Seasonal Calendar

Spring (March-May):

• AC tune-ups before summer


• Outdoor plumbing (irrigation, spigots)


• Electrical for outdoor living

Summer (June-August):

• AC repairs (reactive)


• Pool equipment


• Storm damage

Fall (September-November):

• Heating tune-ups before winter


• Gutter/drainage prep


• Weatherization

Winter (December-February):

• Heating repairs (reactive)


• Frozen pipe prevention/repair


• Indoor projects

The Marketing Timing

Rule: Market 4-6 weeks before peak season

What to Do

Email/text past customers:
"Summer's coming! Time for your AC tune-up. Book now before the rush."

Google Ads:
Increase budget 6 weeks before peak. Cost-per-click rises during peaks.

Social posts:
Seasonal tips (spring: "5 signs your AC needs maintenance")

The Off-Season Play

Slow season? Offer maintenance specials:

"Book your heating tune-up in September, save 15%"

• Fills your calendar during slow months


• Locks in customers before competitors reach out


• Builds recurring revenue

Automated Seasonal Outreach

Set up automation that triggers based on season:

• April 1: Email AC tune-up reminder


• October 1: Email heating tune-up reminder

Fixly and other tools can automate this. Set it once, runs yearly.