How to Grow Your Home Service Business Without Spending More on Marketing

Your Google Ads cost $1,500/month. You get 100 leads. You book 25 jobs.

What if you booked 50 jobs from those same 100 leads?

That's not a fantasy. It's fixing your conversion funnel.

Where Leads Leak

Stage 1: Phone rings

• 30% go to voicemail


• 80% of voicemails don't convert


• Loss: ~25% of all leads

Stage 2: Quoting

• 40% of quotes sent after 24+ hours


• Close rate drops 50% after 24 hours


• Loss: ~20% of quoted leads

Stage 3: No follow-up

• 50% of quotes never followed up


• No follow-up = 5% close rate


• Loss: ~15% of quoted leads

Total leakage: 60% of leads lost to process, not competition

The Fixes

Fix 1: Answer every call

Problem: Missed calls go to competitors
Solution: AI answering or always-available system
Impact: +25% lead capture

Fix 2: Quote fast

Problem: Slow quotes lose
Solution: Same-day quotes, preferably within 2 hours
Impact: +30% quote close rate

Fix 3: Follow up

Problem: No response = no booking
Solution: Follow up within 24 hours of quote
Impact: +20% quote close rate

The Math

Before fixes:
100 leads → 70 conversations → 50 quotes → 25 jobs

After fixes:
100 leads → 95 conversations → 70 quotes → 45 jobs

Result: 80% more jobs from same leads

What This Means for Marketing Spend

If you're spending $1,500/month for 25 jobs = $60/job acquisition

With fixes: $1,500/month for 45 jobs = $33/job acquisition

Same spend, nearly double the return.

Or: Spend half, get same results, pocket the difference.

Tools That Help

• Fixly: Answers calls, books jobs, sends follow-ups


• Google Calendar: Free scheduling


• Text templates: Fast quoting

Growth doesn't require spending more. It requires losing less.