The True Cost of Missed Calls for Contractors: 2026 Data

Every missed call costs contractors $1,200 in lifetime value. See the real data on how unanswered calls destroy your business.

January 23, 202610 min read
The True Cost of Missed Calls for Contractors: 2026 Data

The $45,500 Problem Hiding in Your Phone

Most contractors don't track missed calls. That's a mistake.

The average contractor misses 3-5 calls per week. At $350 per job, that's $54,600-$91,000 in lost revenue annually—and that's before considering lifetime customer value.

The Missed Call Cascade

When a homeowner can't reach you:

  • Immediate loss: $350 job goes to competitor

  • Repeat business loss: 3-5 future jobs ($1,050-$1,750)

  • Referral loss: 2-3 referrals per customer ($700-$1,050)

  • Review loss: No 5-star review, competitor gets it instead
  • True cost of one missed call: $1,200-$3,000 in lifetime value

    The Data: Contractor Call Statistics (2026)

    Call Timing Analysis

    Time Period% of CallsTypical Answer RateRevenue at Risk
    Business hours38%75%$12,000/year
    Evenings (5-9PM)28%30%$28,000/year
    Weekends24%20%$31,000/year
    Nights (9PM-8AM)10%5%$8,000/year

    62% of calls happen outside business hours, but most contractors only answer 25% of these.

    Voicemail Myth Destroyed

    Contractors often think, "They'll leave a message."

    Reality check:

    • 85% of callers do NOT leave voicemail

    • Of those who do, only 35% answer when you call back

    • That's a 5% capture rate from voicemail


    Calculate your specific voicemail losses →

    Speed to Answer Matters

    Answer TimeBooking Rate
    Live answer85%
    Call back in 5 min60%
    Call back in 30 min35%
    Call back in 1 hour20%
    Call back next day5%

    First to answer wins. That's why AI answering changes everything.

    Trade-Specific Missed Call Costs

    Plumbers

    MetricValue
    Average job value$350
    Emergency premium+60% ($560)
    Missed calls/week4
    Annual lost revenue$72,800

    Emergency plumber calls are highest value. When a pipe bursts at 3AM, the homeowner will pay anything—but only to the plumber who answers.

    Emergency Plumber Answering →

    HVAC Technicians

    MetricValue
    Average job value$400
    Emergency premium+55% ($620)
    Missed calls/week5
    Annual lost revenue$104,000

    Summer AC failures are life-or-death in Phoenix/Houston. These calls have 95%+ conversion rates—if you answer.

    Emergency HVAC Answering →

    Electricians

    MetricValue
    Average job value$375
    Emergency premium+65% ($619)
    Missed calls/week3
    Annual lost revenue$58,500

    Landscapers

    MetricValue
    Average job value$250
    Recurring contract value$2,400/year
    Missed calls/week3
    Annual lost revenue$39,000 + contracts

    🧮 Calculate YOUR Missed Call Cost

    Use our free tools to see your specific losses:

    Missed Call Calculator


    Input your:
    • Average job value

    • Estimated missed calls per week

    • Your answer rate


    Get your annual lost revenue number.

    After-Hours Calculator


    Calculate specifically:
    • Evening call value

    • Weekend call value

    • Holiday call value

    • After-hours premium potential


    ROI Calculator


    See what happens when you:
    • Capture 100% of calls

    • Book directly to calendar

    • Automate follow-ups


    The Solution: 100% Answer Rate

    Why AI Answering Beats Alternatives

    SolutionAnswer RateCost/MonthAvailability
    Just you40-60%$0Limited
    Voicemail5% effective$024/7 but useless
    Call center85%$200-50024/7
    Employee70%$3,000+Limited
    Fixly AI100%Free24/7/365

    How Fixly Works

  • Instant answer — Within 2 rings, 24/7

  • Professional greeting — Your business name

  • Job capture — Name, number, problem, address

  • Calendar booking — Direct to Google Calendar

  • Alert sent — Text notification with details
  • Learn more about Fixly →

    City-Specific Missed Call Data

    High-Volume Markets

    • Houston — 4.7M metro, highest call volume in Texas

    • Phoenix — 4.9M metro, summer emergencies

    • Dallas — 7.6M metro, fierce competition

    • Miami — Bilingual market, tourism properties


    Fast-Growing Markets

    • Austin — Tech workers expect instant response

    • Tampa — Hurricane damage spikes

    • Frisco — #1 fastest growing city


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    Stop the bleeding. Calculate your losses →, then try Fixly free.

    Frequently Asked Questions

    How much does a missed call actually cost?

    The average missed call costs contractors $350-$500 in immediate revenue. When you factor in repeat business and referrals, the lifetime value is $1,200+.

    What percentage of callers leave voicemail?

    Only 15-20% of callers leave voicemail. The other 80-85% hang up and call your competitor.

    How fast do I need to answer?

    Studies show 85% of callers who don't reach someone on the first try will NOT call back. You need to answer live, every time.

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    Ready to Stop Missing Calls?

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