Is Call Tracking Worth It?

Call tracking assigns different phone numbers to different marketing channels. When someone calls, you know where they found you.

Sounds useful. But is it worth $50-100/month?

What Call Tracking Does

• Assigns unique numbers to: Google Ads, Facebook, website, yard signs


• Records calls


• Attributes leads to source


• Shows which marketing works

When Call Tracking IS Worth It

You're spending $500+/month on marketing
Need to know which ads are working.

Multiple marketing channels
Can't tell if calls come from Google, Facebook, or referrals.

Making optimization decisions
"Should I spend more on Google or Facebook?"

You'll actually use the data
Some people pay for tracking and never look at reports.

When It's NOT Worth It

Marketing spend <$500/month
ROI of tracking doesn't justify cost.

One main channel
If all your business is referrals, what's there to track?

You won't look at reports
Data you don't use isn't worth paying for.

Solo operator juggling everything
One more thing to manage.

Simple Alternatives

Ask "How did you hear about us?"
Low-tech but effective. Track in a spreadsheet.

Use different numbers manually
Google listing = main number
Yard sign = Google Voice number

Track by day of week
If you run radio ads Tuesdays, do Tuesday calls spike?

The Decision

What Fixly Provides

Fixly logs all calls with basic analytics:

• Call volume over time


• Booking rate


• Missed call patterns

For most solo operators, this is enough to understand patterns without extra tools.

Start simple. Add tracking when marketing spend justifies it.