Website Contact Forms vs Phone Calls

You have a website. It has a contact form. And a phone number.

Which should you emphasize?

The Conversion Data

Phone converts 4-8x better than forms.

Why Phone Wins

Immediacy
Phone = instant conversation. Form = waiting for response.

Commitment
Picking up the phone takes effort. Form-fillers are often just browsing.

Two-way
Phone lets you answer questions, overcome objections, build rapport.

Speed to quote
Phone: Quote in 5 minutes. Form: Quote in hours/days.

Why Forms Still Matter

Some people:

• Can't call during work


• Prefer written communication


• Want to reach out at 11pm

Forms capture these leads. Just know they need faster, better follow-up.

Optimizing for Phone

Make number prominent:

• Top of every page


• Clickable (mobile)


• With hours of availability

Call-to-action:
"Call now for same-day service"
Not: "Contact us"

Click-to-call:
One tap on mobile = calling you

Handling Form Leads

Speed is critical:

• Respond within 1 hour


• Call, don't email


• Text if no answer

Form response template:
"Thanks for reaching out! I'll call you in the next 30 minutes to discuss your [issue type]."

Then actually call.

The Best of Both Worlds

Phone prominent for high-intent visitors

Form available for off-hours/preference

AI answers calls 24/7

Fast follow-up on forms

Fixly's Role

Fixly answers your phone calls automatically. That means:

• Every call captured


• Instant booking


• Phone becomes a 24/7 conversion machine

Keep the form. But make phone your primary.