Stop Giving Free Estimates: The Irving Electrician's $50K Mindset Shift

The Moment Everything Changed

Property manager in Las Colinas. 90 minutes walking through the building. Two days on a $47,000 proposal.

"Thanks for the detailed quote. We're going to get a few more bids."

Three months later—ghosted. They went with someone who quoted $44,000. Lost over 6%, plus $3,000 of my time.

Corporate relocations in Irving mean steady demand. Las Colinas has commercial work. $390 average residential job.

The Real Cost of Free Estimates

"Commercial is the worst. They have you spec out an entire project, then use your quote to beat down someone else's price. You basically did free engineering work for your competitor."

The Dispatch Fee System

Residential: $69-89 (waived if they book)
Commercial small: $100-150
Commercial large: $300-1,000 proposal fee

Script: "We charge a $79 service call fee that covers travel time and a thorough evaluation. If you move forward, it's applied to your total—essentially free if you book."

Fixly handles it automatically:

• Qualifies callers (residential vs. commercial)


• Explains the dispatch fee professionally


• Books directly to your calendar


• You show up to qualified leads only

90 Days From Now

Close rate: 35% → 65%. Fewer estimates, more jobs. $5,200/month more without working harder.

→ Start with Fixly Free