How Automated Appointment Reminders Reduce No-Shows

You blocked 2 hours for a job. Customer never showed. Never called.

That's $400 in lost revenue and wasted time.

The No-Show Problem

Average no-show rate without reminders: 15-25%

At 20 appointments/month, that's 3-5 no-shows = $1,200-$2,000 lost monthly.

The Reminder Solution

Automated text reminders cut no-shows by 50-70%.

Optimal timing:

• 24 hours before: "Reminder: We're scheduled for tomorrow at 9am"


• 2 hours before: "See you in 2 hours! Reply if you need to reschedule"

What the Messages Look Like

24-hour reminder:
"Hi [Name], this is [Company]. Just a reminder we're scheduled for tomorrow, [Date] at [Time] for your [service]. Reply YES to confirm or call us to reschedule."

2-hour reminder:
"We'll see you in about 2 hours! If anything's changed, please let us know ASAP."

The Confirmation Trick

Ask them to reply YES. This:

• Gets them engaged


• Confirms they remember


• Flags potential no-shows (no response = might not show)

Setting It Up

Option 1: Fixly
Reminders are automatic after booking. $1 per reminder sent.

Option 2: Google Calendar
Enable email reminders (limited, no SMS)

Option 3: Other tools
Jobber, Housecall Pro, etc. have built-in reminders.

The Math

Before reminders: 4 no-shows/month × $400 = $1,600 lost
After reminders: 1-2 no-shows/month × $400 = $400-800 lost

Savings: $800-1,200/month

Cost of automated reminders: $20-50/month

ROI: 20-60x return.